As a parent, your options for your childs career used to be a trade, a university degree, or a non-skilled job.
Today however, in 2017, these options have expanded dramatically with the rapid growth of young people building business online.
There is a growing trend of teenagers starting successful businesses and following their passions in every industry imaginable, so its important that if your child wants to put their focus in this direction, that you can help them.
The biggest challenge I've seen for parents is helping their child to generate enough traffic and leads to turn their passion, into a sustainable business.
When you focus your efforts on organic SEO, you will benefit from an increase in page rank and a flow of steady organic traffic. Working on SEO the right way is fairly easy if you have a plan of action in place. Once you begin to see traffic increase, you know you are moving in the right direction and can continue to fine tune your efforts.
1. Tracking Your Results
Just like a navigation system, if you can't track your results, you have no way to tell where you are going. Before you begin working on any of these SEO techniques, make sure you're using a quality tracking system like Google Analytics on your website. The only way that you can tell if things are working is if you can actually see the numbers increasing or decreasing. A tracking program will tell you exactly how your new SEO efforts are panning out.
2. The Power of Long Tail Keywords
The long tail keywords that you use on each page paint a story to the search engines about what your content is about, how to rank the content, and whether or not to index. Don't confuse the search engine spiders by stuffing keywords on your pages, it will only result in traffic heading in the wrong direction as you pages are dropped from the organic search results. Keep it simple, one major search term and its synonyms per page.
3. Cleaning Up the Meta Fields
The title tags and the meta fields on the web pages are telling the search engine spiders what content is on the page and how to index. Videos and pictures are not visible to the spiders, so in order to help tell the spiders what the content is about, those meta tags need to be filled in correctly. Now the spiders can tell the website text, images, and videos are all aligned and increase the ranking on those search terms.
4. The Power of Back Links
Backlinks help to improve the ranking of your website, but they must be done correctly. Here is a simply strategy that will help your website ranking tremendously. If you have a website that is about health and fitness, it could help to link one of the pages to the American Heart Association website. That high-ranking website link is informative for your readers, and the search engines find those type links very valuable for the reader.
5. Removing Broken Links
Slow speed and broken links can hurt the rank of your website for the long-term. There are plenty of free tools online that will scour your website and find speed issues and help you to locate broken links so you can fix or remove them.
So now you see how to change your traffic numbers using SEO. Take the time to do one at a time thoroughly, then simply chunk them down slowly. This is definitely a marathon, not a sprint, so pay close attention to your analytics tool to make sure your actions are helping you to move in the right direction. There are many methods to find affordable search engine optimizationif your child doesn't want to do it themselves also.